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Patti Williams - Managing Brand Experiences

Description: Professor Williams speaks about the growing importance of managing and delivering consumer experiences. She will offer examples of successful and unsuccessful attempts to create them and frameworks for strategically designing such experiences.

Sponsored by The Wharton MBA Program for Executives in San Francisco.
Category: Diversity Event
Host(s):
Contact Phone: 415-777-1000
Contact E-mail: mbaexecwest-admissions@wharton.upenn.edu
Starts On: 01 Dec 2010 06:00 PM PT
Ends On: 01 Dec 2010 09:00 PM PT
Location: The LONDON West Hollywood
Address: 1020 N. San Vicente Blvd.
West Hollywood, CA 90069
Details/Directions: Patti Williams is Associate Professor of Marketing at the Wharton School currently teaching in both Philadelphia and San Francisco. She is the recipient of multiple Wharton Excellence in Teaching Awards and the "Goes Above and Beyond the Call of Duty" MBA Core Teaching Award.

Her academic research focuses on the role of emotions in persuasion and consumer decision-making, in particular on when and why consumers feel mixed or conflicting emotions and how consumers manage their emotional experiences.

Schedule of Events:

6:00-6:45 pm - Registration and Cocktails
6:45-8:00 pm - Faculty Discussion
8:00-9:00 pm - Networking

The LONDON Hotel Information and Directions
Status: This event has passed.